Boo yah!
October 29th, 2009 | Published in Blog
What an awesome semester it has been, for IMT, that is. We managed a car company and made big decisions regarding the marketing aspects. It has been a 10 week process, and I thoroughly enjoyed it. Here’s a brief summary of what I’ll be presenting to the “board of directors” who will then hand over my team a nice 20 / 20 marks!
| Market Shares by Class | |||||||
| Class | Period 1 | Period 6 | (%chg) | Period 7 | (%chg) | Period 10 | (%chg) |
| Family | 6.8% | 27.1% | 20.3% | 18.6% | -8.5% | 22.4% | 3.8% |
| Luxury | 59.2% | 78.7% | 19.5% | 77.7% | -1.0% | 79.4% | 1.7% |
| Sports | 100% | 65.1% | -34.9% | 66.2% | 1.1% | 77.2% | 11.0% |
| Hybrid | 63.6% | 63.6% | 49.6% | -14.0% | 59.8% | 10.2% | |
| Minivan | 46.8% | 46.8% | 41.7% | -5.1% | 44.7% | 3.0% | |
We started in a weak position, weathered through the economic storm, outwitted our opponents, caught a lucky break, you name it, we’ve got it.
We are leaders in 5 consumer segments across 4 different classes of vehicles. Net income dipped, but cash flow and balances are excellent and healthy. Not to mention the dealer rating of 75 being highest (tied with Michelle Yong’s Firm E) but our customer preference is a sky-high 29%, closest competitor at 20%!!!)
Very very very happy, and thankful to the team.
But will it transform into real world applicable knowledge? One can only ponder the realism aspect of this game…
Related posts:
- Digital Time-Out Read this [Paradox of Changing The World] Yes! It talks about happiness, and goals, and being happy with the journey towards your goals. So here. I would like a “net...
- Yahoo Fantasy Football With the help of YW, my team scored 150+ points! I think that’s a pretty good score, aye? The Site 10 points for goal scored. And various points for different...
- Selamat Hari Raya Aidilfitri is on Tuesday — but my manager has left and will be gone for 2 weeks. 3 of my colleagues will take turns to Raya — as the 7...
- Why relationship are so volatile nowadays? Thought of the day: Blame the internet. During the telephone and penpal letters days, couples have lots of time to think about each other. They have time to reflect on...
- Aston Villa v Man Utd tonight Here’s the standing RK TEAM P W D L GS GA GD Pts 2 Manchester United 25 18 2 5 61 20 41 56 7 Aston Villa 24 11 8...
- Period of Accelerated Growth The period of Accelerated Growth happens very often; in business, personal development or in a church setting. Basically, the idea is that once a business reaches a relatively stable plateau,...
