Philip Khor

1. Short documents to analyse. Case study. On course website 1 week before exam.
2. Two big questions relates to situation analysis & marketing mix.
3. Half of the given information is useless, don’t overanalyse.
4. Do futher investigation on company background (optional).
5. Analyse stratsim results (predicted vs actual)
6. More marketing mix, less models.
7. Revise lecture material in IMT.
8. Follow sequence of question.
9. Paper: 2 hours 30 min. Not much time, partly because you have been given the case study. Short, concise, punchy = win.
10. Give you rationale.

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