The Wine Industry
November 25th, 2009 | Published in Blog
According to Wine Intelligence, UK there are 5 “Portraits” of wine drinkers.
1. At 42%, the biggest is the “Mainstream At-Homers” who spend 4-5 quid 3+ times a week. They are very sensitive to Promotions and very involved in the selection / researching of wine. Countries: France, Australia, Chile.
2. Adventurous Connoisseurs at 20% consists of regular wine drinkers (3+ occations weekly) spending top dollar 6-7 pounds. These high income bunch read upmarket newspapers and they really know their wine.
3. Sociable Promotion seekers. aka Cheapos who love wine. Highly sensitive to promotions and drinks almost every day!
4. Weekly Treaters at 18% seldom drink wine, but pay premium price. Young, single demographic.
5. Frugal Conservatives at 20% are infrequent wine drinkers, low income (poor), drinks at home alone, spends up to 4 pounds.
What I can see, is.. Mainstream at homers are the most lucrative sustaining market. 2nd choice would be Portrait 4 who do it once a week. The Adventurous dudes are hard to please cuz they really know their wine. Their top dollar is not worth it; its more like a niche.
There’s potential for Portriat 3, the drunkards who drink so often, but price would be an issue.
Here’s a Top 10 list as of 2005.
Top 3 Lager: Stella, Carling, Foster’s
Top 3 Wines: Hardys, Blossom Hill, E& J
Top 3 Fortited Wines: Harvey, Croft, Martini Extra Dry
Top 3 Ale / Stout: Guiness (duh~), John Smith, Boddington’s
Top 3 Liqueurs: Baileys, Southern Comfort, Pimms No. 1
Top 3 Champaign: Moet & Chandon (I actually tried this stuff before!), Veuve, Clicquot
Top 3 Ready-to-drink: Smirnoff Ice, Bacardi, WKD
Top 3 Cider & Perries: Strongbow, Lambrini, White Lightning
Top 3 White Spirits: Smifnoff Red Label, Gordon’s Gin, Glen’s Vodka
Top 3 Dark Spirits: Bell’s 8 Yr, The Famous Grouse, Teacher’s
[Source: AC Nielsen / Checkout 2005]
Related posts:
- Malaysian Car Industry Bashing Perodua and Proton got bashed by popular UK Television series, Top Gear on their latest 3rd Episode of the 13th Season. Jeremy Clarkson, James May and Richard Hammond “tested” a...
- Something Stupid Good song for the occasion: I know I stand in line Until you think you have the time To spend an evening with me And if we go someplace to...
- iPhone 3GS JUST ANNOUNCED – available 19 June The rumors were right, Apple just released the Apple iPhone GOOD SHIT (S for speed, according to them). From apple.com/iphone =) 1. No front facing video camera – awww… 2....
- My Favourite Coffee Lately due to the nature of my work (and social influence), I have been to Starbucks quite a few occasions. I love the Caramel Frappuchino. But another drink I’ve learn...
- Champions League Bingo What a night it has been. We lost. They were the better team, good job Barca. Good bye CR7. I had Advertising presentation at 10am that day, and we only...
- Direct Swap This Christmas, I set up my desktop computer for my dad. In return I get to use this Core 2 Duo laptop by Eh-Seus (Asus). Since I’ll be on the...
