Philip Khor

The last two Marketing subjects I took comprised of Strategy and Planning theories and practices.

Ahh… that would explain my interests in such subjects.

Shell Petroleum uses scenario planning to the fullest. In the event of a failure, internal or external, they’ve got several business, management, operational and functional plans in place. Many attribute this careful reticulate planning the reason for their dominance in their industry.

Let’s just say, the world is about to end. After many days of debate, arguments and consideration in the United Nations, the economic planners have come up with a figure. We got 30 days to prepare and save 10 million people. Here are a few things we need to consider.

1. Who gets to live?

2. What new roles will the new citizens of the earth play in this scenario?

3. Habitable land remains the same (resources rich in the Gulf, forest in Malaysia, and uranium in the “usual” places ;) Where would you relocate your new capital, and why?

Let us tackle each one by one.

1. Human beings ages 20-35 should populate the new earth. The new world would comprise of 90% of this age group. Gender disparity, I’m putting it 60% male 40% female. My Excel Spreadsheet says 5.4 million dudes 3.6 million babes.

So, what skills and specialities are required? Assuming all infrastructure is destroyed and has to be rebuilt, then.

10% – Engineers (bridges, telecommunication networks, electrical, nuclear & fuel)

10% – Technicians / Labourers (Actually building the infrastructure)

10% – Chefs / Culinary skilled workers. Different cruisine, cooking styles, kitchen helpers, F&B industry

5% – Entertainers. Music artists, movie makers

5% –  Advertising & Marketing people. Aiding the new government, businesses and society in general.

40% – Educators. As new babies are scheduled to arrive within the next 10 years resulting in population explosion (here we go again). We need people to teach. Ideally a new society is where people share information and wisdom freely. I feel society today are a bit selfish. Of course there is the internet, but within the office, skills sharing would be a threat to your own job.

1% – Government & Policy makers. Religious leaders (Christianity, Buddhism, Islam) will form a council and come to a mutual consensus. They will rule the equal spread of humankind with moderate teachings and emphasis on tolerance and forgiveness.

9% – Armed forces, undercover agents and the related agencies, traffic police, peace keeping task force, arms and weapons makers.

The final 10% of survivors make it solely on their looks, attractive genes pool, public vote and intelligence.

That would make up the 9,000,000 people needed to sustain a new world.

The remaining 1 million would make up of lawyers, doctors, scientists, sustainability engineers, creative thinkers and Steve Jobs and people who can have up to 20 years more in them. These wisdomous people will impart their wisdom (duh!) to the newer generation. Could be additional religious leaders, but we rather keep religion as a sidelined issue. Basic survival is important, and diseases & sanitary issues will pop up.

I think our bases are covered.Steve Jobs ranked most valuable CEO!

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