Apple 1984 vs Digi Smart Plan
April 15th, 2010 | Published in Blog | 4 Comments
Very cleverly done.
Very very creative, Digi. Well done!
edit: Print Ad
From Wikipedia
“1984″ is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major performed as the unnamed heroine and David Graham as Big Brother.[1][2] Its only daytime televised broadcast was on January 22, 1984 during the third quarter of Super Bowl XVIII.[3] Chiat/Day also ran the ad one other time on television, in December 1983 in Twin Falls, Idaho, so that the advertisement could be submitted to award ceremonies for that year.[4][5] In addition, starting on January 17, 1984 it was screened prior to previews in movie theaters for a few weeks.[4] It has since been seen on television commercial compilation specials, as well as in “Retro-mercials” on TV Land.
“1984″ used the unnamed heroine to represent the coming of the Macintosh (indicated by her white tank top with a cubist picture of Apple’s Macintosh computer on it) as a means of saving humanity from “conformity” (Big Brother).[6] These images were an allusion to George Orwell’s noted novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised “Big Brother.” The rows of marching minions have direct cinematic parallels with the rows of marching minions in the opening scenes of the classic dystopian film Metropolis.
Originally the subject of contention within Apple, it has nevertheless consistently been lauded as a classic, winning critical acclaim over several decades. It is now considered a watershed event[7] and a masterpiece[8] in advertising, and is widely regarded as one of the most memorable and successful American television commercials of all time.
(then again some elements were borrowed from 1981 MTV’s first ever video, Video Killed the Radio Star)
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April 15th, 2010 at 1:37 pm (#)
Apple 1984 vs Digi Smart Plan: “1984? is an American television commercial which introduced the Apple Macintosh pe… http://bit.ly/cgpe2q
April 24th, 2010 at 9:26 am (#)
Great information here. Thanks for sharing again!
April 26th, 2010 at 10:36 pm (#)
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April 27th, 2010 at 10:01 am (#)
Sure. No problem.