Philip Khor

Ok, I’m now gonna act as if I know everything about advertising and TVCs. So please bear with me.

I just watched the Lenovo laptop ad

http://www.facebook.com/video/video.php?v=249247918041

I must give credit to the camera work. It was well shot and directed.

As for the concept, the voice overs. ALL RUBBISH! Looks like they took it out of an outdated Marketing textbook! I’m betting the director is a middle aged balding dude who just hired a freshie with textbook ideas.

An example of a good advertisement in my opinion is by

http://www.youtube.com/watch?v=8sPvLRVrvC8

DIGI Telecommunications on their 3G service.

Easy to understand, clear message on what it’s all about and something we can relate to. Not some crazy story line about creativity and attempted collaboration! Pe-tuui!

BOTH are technology companies and it is really shocking how one can get it so wrong while the other hits the nail!

And if you want to be wow-ed, just check out Apple’s theme for all advertisements on their products. [at Apple.com of course]

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