Lenovo TV Ad

Ok, I’m now gonna act as if I know everything about advertising and TVCs. So please bear with me.

I just watched the Lenovo laptop ad

http://www.facebook.com/video/video.php?v=249247918041

I must give credit to the camera work. It was well shot and directed.

As for the concept, the voice overs. ALL RUBBISH! Looks like they took it out of an outdated Marketing textbook! I’m betting the director is a middle aged balding dude who just hired a freshie with textbook ideas.

An example of a good advertisement in my opinion is by

http://www.youtube.com/watch?v=8sPvLRVrvC8

DIGI Telecommunications on their 3G service.

Easy to understand, clear message on what it’s all about and something we can relate to. Not some crazy story line about creativity and attempted collaboration! Pe-tuui!

BOTH are technology companies and it is really shocking how one can get it so wrong while the other hits the nail!

And if you want to be wow-ed, just check out Apple’s theme for all advertisements on their products. [at Apple.com of course]

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About Metrosexual Men

Inherant disorder amongst good looking men!

The term originated in an article by Mark Simpson (“Here come the mirror men) published on November 15, 1994, in The Independent. Simpson wrote:

“Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as GQ, in television advertisements for Levis jeans or in gay bars. In the Nineties, he’s everywhere and he’s going shopping.     ”

The term greatly increased in popularity following Simpson’s 2002 Salon.com article “Meet the metrosexual”, which identified David Beckham as the metrosexual poster boy. The advertising agency Euro RCSG Worldwide adopted the term shortly thereafter for a marketing study, and the New York Times published a Sunday feature, “Metrosexuals Come Out”; the story trickled into local news outlets across North America.

Simpson’s Salon.com definition is more nuanced than the term’s common use today.
“     The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis – because that’s where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. Particular professions, such as modeling, waiting tables, media, pop music and, nowadays, sport, seem to attract them but, truth be told, like male vanity products and herpes, they’re pretty much everywhere.

For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn’t shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image – that’s to say, one who was much more interested in being looked at (because that’s the only way you can be certain you actually exist). A man, in other words, who is an advertiser’s walking wet dream.[3]

in short, its gay, but less gay lah.

I wonder if girls like metrosexual men, or soft men? Feel free to comment!

[end]

Happy Birthday Juan!

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Nice Christian Girls

Whoa… Facebook REALLY know my needs. Guess what I found while browsing some pictures!!!!

Hmmm

I tried Facebook Ads before. They were SUPER strict while selecting and approving advertisements. I guess these dating sites were paying a premium. I keep advocating for businesses to advertise on Facebook. Its like US$0.15 per 1000 impressions… like to get the same effect on newspaper, you’ll be paying US$40 per 1000? Yeah, that’s how cheap FB is. And it is TARGETED.

Bottom line is, yeah, I know and HOPE you Christian girls are like her ;) *wink*

New apple iPhones VERY SOON.

But definately new Macbooks, cheaper, better, faster, stronger.

Had a good time with Melvyn, Yang Wei and Patrick at Club 9. Wasted 5 hours of our lives (and wads of cash) waiting for the lucky draw. We humans need hope. The little hope that we might win the Toshiba Laptop and 32″ LCD tv was good enough for us to stick around, despite being tired.

Learnt shitloads in marketing and business and psychological terms from yesterday’s experience!

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Switching Web Hosts

OK, I’m done with Rawanaz Hosting. I’m moving to EasyNet as we speak. So if this post doesn’t show up, then its stuck with Rawanaz. If it shows up at 4pm today, that means the guys at EasyNet are very very good at doing their job! Let the record show that the current time now is 1:50pm, just minutes away from my Advertising & Promotion tutorial.

Here’s something to read while we wait for the server to refresh!

From: Dr. Patrick Zuma

Audit Department

Africa Development Bank

TEL: +27-73-986-3114
EMAIL: patrickzuma2009@gmail.com

ATTN: Sir/Madam

I am Dr. Patrick Zuma, a senior staff of African Development Bank of South Africa {ADB}. I have an urgent and very confidential business proposal for you. An American Gold consultant/contractor with the South African Solid Gold Corporation, Mr. W. Ali. Bryant made a numbered time (Fixed) Deposit for twelve calendar months, valued at (Fourteen Million Five Hundred Thousand U.S. dollars) in my branch. Upon maturity, I sent a routine notification to his forwarding address but got no reply. After a month, we sent a reminder and finally we discovered from his contract employers, the South African Solid Gold Corporation that Mr. Bryant died in a plane crash in Alaska Airlines Flight 261 On further investigation, I found out that he died without making a WILL and all attempts to trace his next of kin were fruitless.

I therefore made further investigation and discovered that Mr. W Ali did not declare any next of kin or relations in all his official documents, including his Bank Deposit paperwork in my Bank. This sum of US$14,500,000.00 is still sitting in our Bank and the interest is being rolled over with the principal sum at the end of each year. No one will ever come forward to claim it. According to Laws of Republic OF SOUTH AFRICA, at the expiration of 7 (Seven) years, the money will revert to the ownership of the South African Government if nobody applies to claim the fund. Consequently, my proposal is that I will like you as a foreigner to stand in as the next of kin / business associates to Mr. A. Bryant so that the fruits of this old man’s labour will not get into the hands of some corrupt government officials. This is simple, I will like you to provide immediately your full names and address so that the attorney will prepare the necessary documents and affidavits that will put you in place as the next of kin. We shall employ the services of an attorney for drafting and notarization of the WILL and to obtain the necessary documents and letter of probate/administration in your favor for the transfer.

A bank account in any part of the world that you will provide will then facilitate the transfer of this money to you as the beneficiary/next of kin. The money will be paid into your account for us to share in the ratio of 70% for me and 30% for you. There is no risk at all as all the paperwork for this transaction will be done by the attorney and my position as a prominent senior official of ADB guarantees the successful execution and immediate conclusion of this transaction. If you are interested, please reply immediately via the private email address and telephone number above. Upon your response, I shall then provide you with more details and relevant documents that will help you understand the transaction. Please send me your confidential telephone and fax numbers for easy communication. Please observe utmost confidentiality, and be rest assured that this transaction would be most profitable for both of us because I shall require your assistance to invest my share in your country.

Awaiting your urgent reply.

You can contact me at all times.

Best Regards

DR. PATRICK ZUMA

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