Philip Khor » advertising

Lenovo TV Ad

Philip Khor — Tue, 19 Jan 2010 06:53:50 +0000

Ok, I’m now gonna act as if I know everything about advertising and TVCs. So please bear with me.

I just watched the Lenovo laptop ad

http://www.facebook.com/video/video.php?v=249247918041

I must give credit to the camera work. It was well shot and directed.

As for the concept, the voice overs. ALL RUBBISH! Looks like they took it out of an outdated Marketing textbook! I’m betting the director is a middle aged balding dude who just hired a freshie with textbook ideas.

An example of a good advertisement in my opinion is by

http://www.youtube.com/watch?v=8sPvLRVrvC8

DIGI Telecommunications on their 3G service.

Easy to understand, clear message on what it’s all about and something we can relate to. Not some crazy story line about creativity and attempted collaboration! Pe-tuui!

BOTH are technology companies and it is really shocking how one can get it so wrong while the other hits the nail!

And if you want to be wow-ed, just check out Apple’s theme for all advertisements on their products. [at Apple.com of course]

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About Metrosexual Men

Philip Khor — Sat, 20 Jun 2009 23:28:14 +0000

Inherant disorder amongst good looking men!

The term originated in an article by Mark Simpson (“Here come the mirror men) published on November 15, 1994, in The Independent. Simpson wrote:

“Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as GQ, in television advertisements for Levis jeans or in gay bars. In the Nineties, he’s everywhere and he’s going shopping. ”

The term greatly increased in popularity following Simpson’s 2002 Salon.com article “Meet the metrosexual”, which identified David Beckham as the metrosexual poster boy. The advertising agency Euro RCSG Worldwide adopted the term shortly thereafter for a marketing study, and the New York Times published a Sunday feature, “Metrosexuals Come Out”; the story trickled into local news outlets across North America.

Simpson’s Salon.com definition is more nuanced than the term’s common use today.
“ The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis – because that’s where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. Particular professions, such as modeling, waiting tables, media, pop music and, nowadays, sport, seem to attract them but, truth be told, like male vanity products and herpes, they’re pretty much everywhere.

For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn’t shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image – that’s to say, one who was much more interested in being looked at (because that’s the only way you can be certain you actually exist). A man, in other words, who is an advertiser’s walking wet dream.[3]

in short, its gay, but less gay lah.

I wonder if girls like metrosexual men, or soft men? Feel free to comment!

[end]

Happy Birthday Juan!

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Nice Christian Girls

Pippo — Mon, 08 Jun 2009 18:27:00 +0000

Whoa… Facebook REALLY know my needs. Guess what I found while browsing some pictures!!!!

I tried Facebook Ads before. They were SUPER strict while selecting and approving advertisements. I guess these dating sites were paying a premium. I keep advocating for businesses to advertise on Facebook. Its like US$0.15 per 1000 impressions… like to get the same effect on newspaper, you’ll be paying US$40 per 1000? Yeah, that’s how cheap FB is. And it is TARGETED.

Bottom line is, yeah, I know and HOPE you Christian girls are like her ;) *wink*

New apple iPhones VERY SOON.

But definately new Macbooks, cheaper, better, faster, stronger.

Had a good time with Melvyn, Yang Wei and Patrick at Club 9. Wasted 5 hours of our lives (and wads of cash) waiting for the lucky draw. We humans need hope. The little hope that we might win the Toshiba Laptop and 32″ LCD tv was good enough for us to stick around, despite being tired.

Learnt shitloads in marketing and business and psychological terms from yesterday’s experience!

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Switching Web Hosts

Pippo — Thu, 21 May 2009 05:48:34 +0000

OK, I’m done with Rawanaz Hosting. I’m moving to EasyNet as we speak. So if this post doesn’t show up, then its stuck with Rawanaz. If it shows up at 4pm today, that means the guys at EasyNet are very very good at doing their job! Let the record show that the current time now is 1:50pm, just minutes away from my Advertising & Promotion tutorial.

Here’s something to read while we wait for the server to refresh!

From: Dr. Patrick Zuma

Audit Department

Africa Development Bank

TEL: +27-73-986-3114
EMAIL: patrickzuma2009@gmail.com

ATTN: Sir/Madam

I am Dr. Patrick Zuma, a senior staff of African Development Bank of South Africa {ADB}. I have an urgent and very confidential business proposal for you. An American Gold consultant/contractor with the South African Solid Gold Corporation, Mr. W. Ali. Bryant made a numbered time (Fixed) Deposit for twelve calendar months, valued at (Fourteen Million Five Hundred Thousand U.S. dollars) in my branch. Upon maturity, I sent a routine notification to his forwarding address but got no reply. After a month, we sent a reminder and finally we discovered from his contract employers, the South African Solid Gold Corporation that Mr. Bryant died in a plane crash in Alaska Airlines Flight 261 On further investigation, I found out that he died without making a WILL and all attempts to trace his next of kin were fruitless.

I therefore made further investigation and discovered that Mr. W Ali did not declare any next of kin or relations in all his official documents, including his Bank Deposit paperwork in my Bank. This sum of US$14,500,000.00 is still sitting in our Bank and the interest is being rolled over with the principal sum at the end of each year. No one will ever come forward to claim it. According to Laws of Republic OF SOUTH AFRICA, at the expiration of 7 (Seven) years, the money will revert to the ownership of the South African Government if nobody applies to claim the fund. Consequently, my proposal is that I will like you as a foreigner to stand in as the next of kin / business associates to Mr. A. Bryant so that the fruits of this old man’s labour will not get into the hands of some corrupt government officials. This is simple, I will like you to provide immediately your full names and address so that the attorney will prepare the necessary documents and affidavits that will put you in place as the next of kin. We shall employ the services of an attorney for drafting and notarization of the WILL and to obtain the necessary documents and letter of probate/administration in your favor for the transfer.

A bank account in any part of the world that you will provide will then facilitate the transfer of this money to you as the beneficiary/next of kin. The money will be paid into your account for us to share in the ratio of 70% for me and 30% for you. There is no risk at all as all the paperwork for this transaction will be done by the attorney and my position as a prominent senior official of ADB guarantees the successful execution and immediate conclusion of this transaction. If you are interested, please reply immediately via the private email address and telephone number above. Upon your response, I shall then provide you with more details and relevant documents that will help you understand the transaction. Please send me your confidential telephone and fax numbers for easy communication. Please observe utmost confidentiality, and be rest assured that this transaction would be most profitable for both of us because I shall require your assistance to invest my share in your country.

Awaiting your urgent reply.

You can contact me at all times.

Best Regards

DR. PATRICK ZUMA

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P1 Wimax

Pippo — Fri, 15 May 2009 00:31:28 +0000

I got a brochure from this company selling WiMax in Klang Valley.

P1 Wimax, is it REALLY 42 times faster than dialup?

Ok, as we know, dialup is 56kbit/s, that is theoretically 8KB/s maximum. But lets put it at a real world 6KB/s performance. How does P1 WiMax stack up against good ol’ dialup!

Test A: Loading Google

Google is about 15KBytes of data. Simple maths would stipulate dial up can download it in under 3 seconds. Can P1 do it in 0.07seconds? Even to ping to google (malaysia) it would take about 0.07 seconds already, thats excluding downloading anything at all. I think we’re looking closer to 1.5 seconds. In which case, P1 is only 2 times faster than Dialup.

Test B: Loading CNN.com

CNN do not have local servers, but MIGHT have mirrors in Hong Kong. But lets say we’re connect to their server in the United States. And the site is 100 KB worth of images and media.

Dialup would take 17 seconds. Can P1 load it in 0.4 seconds as claimed by their brochure? Again, ping to USA would take 0.2 seconds, just to “find” the server.

Test C: MSN test

To send a message to a friend via MSN, it takes dialup exactly 1 second from pressing enter to appearing on a friend’s PC. Can P1 wimax make it 0.023 seconds? Faster than the speed of thought?

Test D: The 100 MB test

Downloading a 100MB file from a fast server. Ok, here, P1 might excel. My calculations show dialup will take about 5 hours. If P1 Wimax is able to deliver 2.4mbit full speed then it will only take 7 minutes. And yes, that makes it 42 times faster than dialup.

Ok, the speed tests are estimates but it does give a good idea on how fast the actual performance gains you will see.

In summary, P1 is not lying. They’re bloody fast.

But what does the number mean to you? Well, the above will really explain the TRUE picture.

On another note, I am designing and maintaining www.petroleo-services.com .. too bad my energi.my domain is not used. Any takers?

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UTAR Admin Spammers are STUPID!

Pippo — Tue, 12 May 2009 23:43:04 +0000

I enquired about Masters programme in UTAR a year ago, and am in their mailing list.

Ok, firstly, its bad enough I’m receiving SPAM from you, but that I can filter and tolerate.

What I CANNOT tolerate is that you release my e-mail address to hundreds of people on the interweb. SCREW you UTAR. So in revenge, I hereby post out UTAR’s mailing list for the whole world to see.

I’m selling this list to TARGETTED SPAMMERS for RM 2 per active e-mail, I’m rich!!!!

KHONG@s.carsems.com.my, abbycyw@yahoo.com, abs_1226@yahoo.co.uk, adeline_kee@yahoo.com, aerinna_cly@yahoo.com.sg, albert.chong@yahoo.com.my, anniewk2308@hotmail.com, anomabdullahsani@gmail.com, bhavanee84@gmail.com, bubbly1112@yahoo.com, c_kar_ching@hotmail.com, chaisk@tm.net.my, chengweemeng@yahoo.com, chongly@mail.utar.edu.my, ckck37tan@yahoo.com, csz_scorpio@hotmail.com, don_tew@yahoo.com, ecfj@hotmail.com, ee_yin86@hotmail.com, esther_wyw@yahoo.com.sg, eswar_4@hotmail.com, eunice_csy83@hotmail.co.jp, feny15_wong@hotmail.com, gohsiaoyen@yahoo.com, haneko_515@hotmail.com, hyzhi_feld@yahoo.com, jane_swc@hotmail.com, jeffchan@tm.net.my, joey.son@axa.com.my, joey.soon@axa.com.my, jonathanchiam@hotmail.com, lai_clm@hotmail.com, lai_mary@hotmail.com, lcchung@paclease.com.my, lijingyi87@yahoo.com, lingcs@hotmail.com, lingyeen@yahoo.com, lolo_ola@yahoo.com, lui_py86@yahoo.co.uk, marilyn.liew@gmail.com, marilyn_95@hotmail.com, meimeiy2k@hotmail.com, minah021402@yahoo.com, nicolette_b9@yahoo.com, nikukis@gmail.com, nithi_anne@yahoo.com, nurson2003@yahoo.com, oimean@gmail.com, oneil_lim@yahoo.com, oph888oph@yahoo.com, orangeyt3ng@yahoo.com, osw2k@hotmail.com, p.komalah@yahoo.com.my, patricia@sirim.my, penny1610@gmail.com, poly_ng1127@yahoo.com, pooh_jasmin86@yahoo.com, qtchang1@yahoo.com, rillet2302@hotmail.com, romeo5739@yahoo.com, saamacho@yahoo.com, sanctuary.aura@gmail.com, sf_84only@yahoo.com, sflee@mmu.edu.my, sharon@aceipin.com.my, shenny_tan@yahoo.com, shuang6001@yahoo.com, siangyang.teo@gmail.com, simy-y@hotmail.com, sisi_ng@yahoo.com.hk, songpe@hotmail.com, soosing8@hotmail.com, stepfenny_nie@hotmail.com, tae_li@hotmail.com, tanaraj@unitar.edu.my, tendy80@yahoo.com, thinaw_ivy@yahoo.com, waiyee_1115@yahoo.com, whlee_85@yahoo.com, wwcarier@yahoo.com, yeeshing190786@yahoo.com.sg, yeh_shiuan@yahoo.com, yen2868@hotmail.com, yflew_12@yahoo.com, yifeng.wan@gmail.com, yogeswaran07@yahoo.com, zendelxex@gmail.com, zhumau@gmail.com, Beatree_01@hotmail.com, James_doremi2@yahoo.com, Tonychuakx@gmail.com, abdulghani@mmu.edu.my, abiramivelu@yahoo.com, ahlim76@yahoo.com, ahpao@hotmail.com, ailingfook1912@yahoo.com, akchan02@yahoo.com, ally_babyclown1707@hotmail.com, alvinblim@gmail.com, andystanza@hotmail.com, angela_cheok08@yahoo.com, angetan6176@gmail.com, april_fool38@yahoo.com, arsenalwai14@yahoo.com, awlsim@yahoo.com, benson9091@yahoo.com, bernard.hg.chuah@my.pwc.com, blackmike88@yahoo.com, catherine_cl1314@yahoo.com, cheelw@hotmail.com, chris.chng@hotmail.com, ckloh7076@gmail.com, cobbyhow88@yahoo.com, cofee_85my@hotmail.com, ctcctcctc@hotmail.com, davidlhw2@yahoo.com.my, dynastyyuan@hotmail.com, einsson@hotmail.com, elaine.ng248@gmail.com, ellieteoh@yahoo.com, enialelyn@yahoo.com, fnick25@hotmail.com, gouri@hla.hongleong.com.my, hartmiller7@hotmail.com, hoguekhoon@yahoo.com, hy_chiang1215@hotmail.com, hycarL_dino@yahoo.com, jasonqwh@hotmail.com, jimmy_none@hotmail.com, juliusyeoh@hotmail.com, kai_shi85@hotmail.com, karen_sonne@yahoo.com, kehwui@gmail.com, khoohp@gmail.com, kiranjeet.s@klk.com.my, lew_yee@yahoo.com, limileng@yahoo.com, lisa.wcho@gmail.com, llaisin@yahoo.com, lmwraymond@gmail.com, lys0703@gmail.com, mala_2226@yahoo.com, metzj_85@yahoo.com, ming23teng@yahoo.com, musnaliza@yahoo.com, mynisy@yahoo.com, narcissus760129@yahoo.com, ng_ch83@hotmail.com, nicholasooi1985@gmail.com, nisha_ab2003@yahoo.com, pei-ci@hotmail.com, peiyee0211@yahoo.com, pphy206@hotmail.com, reeve_yvk@yahoo.com, rsmlive@gmail.com, sanjit15@hotmail.com, santhus84@yahoo.co.uk, sao5corn@yahoo.com, scodrash_2@hotmail.com, shanice@thenextview.com, siawyi@hotmail.com, siewl23@hotmail.com, sisi_ng@yahoo.co.hk, sleepingbeauty_2705@hotmail.com, slsshiying@hotmail.com, smiley_shasi@yahoo.com, sp40084@yahoo.com, srikrsna_5@hotmail.com, sura_mis@yahoo.com, syoonvoon@hotmail.com, tam_yie@yahoo.com, transauwal@yahoo.com, undertaker-mvp@hotmail.com, vtym3@yahoo.co.uk, wangloochien@gmail.com, wee.khai.eu@my.abnamro.com, wehrit_lee@hotmail.com, wjs513@hotmail.com, xiong-89-frederick@hotmail.com, xjian1985@yahoo.com, xyph-keele_rynn@hotmail.com, yap_cs@hotmail.com, yengyew@hotmail.com, yingching_91@hotmail.com, yngjye88@hotmail.com, yong_ccy@yahoo.com, yuehhua17@yahoo.com, aiweisiow2000@yahoo.co.nz, bembi_007@yahoo.com, biboh83@yahoo.com, birdsvictim@yahoo.com, blintzbase@gmail.com, bonnie_castle21@hotmail.com, chellsy_loh@hotmail.com, chiaalvin@gmail.com, chong_meei_huey@yahoo.com, chun202@hotmail.com, clairy_lee@yahoo.com, crazy_suann@yahoo.com.sg, david982662000@hotmail.com, dirwinny.chong@gmail.com, edward@popularworld.com, est301020@yahoo.com, fatma_nzrn@yahoo.com, freyesosorio@hotmail.com, funnyaw@hotmail.com, gabchaik@gmail.com, genescsy@yahoo.com, gerald_ebenezer@yahoo.com, govin1955@yahoo.com, hansiang_1@hotmail.com, hk_clarinet@yahoo.com, hr_wong@servicefinder.com.my, ian_tps@hotmail.com, jac3968@yahoo.com.sg, jaclynn_har@yahoo.com, janechua77@gmail.com, jeansuekl@yahoo.com, jeeva28_physics@yahoo.com, jguntor@is-dept.com, jlquah@yahoo.com, joe.chong@atosorigin.com, josephinecyl_88@hotmail.com, karhui_tai@hotmail.com, kkwsls@yahoo.com, leeching_helen@yahoo.com, leolina_2085@yahoo.com, leong6826@yahoo.com, lfy@oxfordfajar.com.my, lilac_girlz@hotmail.com, lingkesh_12@yahoo.com, loke.yoon.hein@gmail.com, low_yihyoke@yahoo.com, lsh@ppb.com.my, mahalakshmi_thiagarajan@yahoo.com, metalducker@hotmail.com, mike_goh88@yahoo.com, neoth86@gmail.com, nicole_chong84@yahoo.com, nimalan@sakra-associates.com, obaidhaqpk@hotmail.com, paritoshsood@gmail.com, pbalanh@hotmail.com, raasi_sparkling@yahoo.com, renelow811@hotmail.com, sec_sho@yahoo.com, sensen2@hotmail.com, sstan97@yahoo.com, stella6773@yahoo.com, supin309@yahoo.com.tw, tanhunchong2191@yahoo.com, tansweekiow@yahoo.com, tantinju@gmail.com, tenny.wyn@gmail.com, thinu85@hotmail.com, tilak3.9maddy@gmail.com, twdragon4877@yahoo.com, victoria.ooi@hotmail.com, wesley.heng@hp.com, yen2yeh@yahoo.com, yingjui@yahoo.com, yokesanhoo@gmail.com, zann_yeejia@yahoo.com, zeeyie@hotmail.com, zin@teacher.com, Stanleyooi0704@gmail.com, abirbd017@gmail.com, abjk99@yahoo.com, adwin.kianhui@gmail.com, akubi_carpo@hotmail.com, alanmukangwai@yahoo.com, aldrichlee2006@hotmail.com, amandawwp@gmail.com, angelin_liew@yahoo.com, beelingloo@gmail.com, bhages23@hotmail.com, brynn_tcj@yahoo.com, careemahchoong@gmail.com, cathrynkate@hellokitty.com, celestine_santhanasamy@yahoo.com, cgng76@gmail.com, charleswyk@yahoo.com, charmaine_lew@hotmail.com, cheekeong.c@aseam.com.my, cheong@allict.com.my, chiawleng@yahoo.com, chiayin119@hotmail.com, chinpang17@hotmail.com, chongshinwa@gmail.com, choong.carmen@gmail.com, christinechai0886@gmail.com, christpk85@hotmail.com, chuke80@hotmail.com, chungpk87@hotmail.com, cwwong_stats@yahoo.com.au, david_ngu8@yahoo.com, edwincsonn@yahoo.com, elune_t@hotmail.com, ennkiat@yahoo.com, eza_hazrina@yahoo.com, fmyap1381@yahoo.com.tw, free_girl86212@hotmail.com, gddth@hotmail.com, geniesun@yahoo.com, georgetownsecsch@hotmail.com, gohnelson@hotmail.com, grace-ML.toh@aig.com, gungeng101@yahoo.com, hemalatha.gunasekaran@yahoo.com, hengwee_xinghui@yahoo.com, hooidean@yahoo.com, hotmac725@yahoo.com, iris@3s.com.my, j_yanthi83@yahoo.com, jared_chew9@yahoo.com, jason.chew@ericsson.com, jay18khan@hotmail.com, jayne_chengling@hotmail.com, jeffreyngoh@hotmail.com, jenny200555@hotmail.com, jijoelectro@yahoo.com, joeyfua@yahoo.com, kaiting_neo@yahoo.com, karwei_wong@hotmail.com, katemin_on@hotmail.com, kelvin_njg@hotmail.com, kong@mafrica.com.my, konglq@yahoo.co.uk, kubend_24@yahoo.com, kzhztee@gmail.com, lane_cwe@yahoo.com, laukharkeat@hotmail.com, lee655@streamyx.com, leojilim@yahoo.com, lim_senghui@yahoo.com, lk_chuah@yahoo.com, longyewfoo@hotmail.com, lovdaphne@yahoo.co.uk, lowjungchian@yahoo.com, luayingshiuh@gmail.com, lwaanlee@yahoo.com, madeline6962@hotmail.com, miko_011085@hotmail.com, ng_seok_peng@hotmail.com, ngliangshen@yahoo.com, nini1988522@sina.com, niniyusof@gmail.com, nursagittarius@yahoo.com, okyew83@yahoo.com, ongoivoon@hotmail.com, oyq.tommy@gmail.com, pak_wu_lau@hotmail.com, peggywg84@hotmail.com, peipei98@hotmail.com, polo_dic@hotmail.com, pooyoke@yahoo.com, pp847@yahoo.com, ratha@rex.com.my, renee6868@gmail.com, rtoong@gma
il.com, rysk_82@hotmail.com, saintchai@gmail.com, samantha.chan@my.tesco.com, santhy@kpkt.gov.my, selvarajah.manivelu@alrahibank.com.my, sh_ooi17@hotmail.com, shaniaten@hotmail.com, sharonchiawl@yahoo.com, sharontks@hotmail.com, shirli78@yahoo.com, shu_bao03@yahoo.com, shuehmei@hotmail.com, siewsy_85@msn.com, sohkeyi@gmail.com, stanley_gan216@yahoo.com, suhan_0710@yahoo.com.my, sunthary@ti.com, szeyinng_85@yahoo.com, tan.jit.han@wdc.com, tankeehaow2002@yahoo.com, tayth@time.net.my, tehalia@yahoo.com, teohhc@time.net.my, teoricfoo@gmail.com, tienming86@hotmail.com, tkyforward@gmail.com, tonyliew@streamyx.com, trachelwk@hotmail.com, umah2483@gmail.com, vanan10@yahoo.com, vera@mib.edu.my, vieripoon83@hotmail.com, vince.weileong86@windowsilver.com, vivi_yap@hotmail.coml, wansky89@gmail.com, wooikeat_teoh@yahoo.com, y.y_ong@hotmail.com, yauhuimin@yahoo.com, yokemoi77@hotmail.com, yvonnechye@gmail.com, zillian_wackzta@yahoo.com, abuphon@hotmail.com, agathayeoh@yahoo.com, alistiarlee@mph.com.my, azu_4225@yahoo.com.my, beebee1@gmail.com, blackie_bebe_2005@yahoo.com, bp_boy03@hotmail.com, cactus_yap@hotmail.com, carolyn.chitra@gmail.com, catherineloh77@yahoo.com.sg, ccyydoll@yahoo.com, charmaineang@gmail.com, cheewai_28@yahoo.com, cherylwong@cuscapi.com, chessdunk@hotmail.com, chinglamgoh@gmail.com, christopher_biz@yahoo.com, clannchee@gmail.com, deenawati@yahoo.com, desmond_shyuan@yahoo.com, dorcaskongsm@yahoo.com, earth_911@hotmail.com, ed_alvin@hotmail.com, eugene_9926@yahoo.com, fee.mak@gmail.com, fieniz_143@yahoo.com, futurechin@gmail.com, garyotm@yahoo.com, h_minzhi@hotmail.com, haulee2004@hotmail.com, helios@heliography.com.my, heyma1973@yahoo.com, hockh@pc.jaring.my, hoeyyee@yahoo.com, hoongying2004@yahoo.com, hshschin@hotmail.com, hui_tze@hotmail.com, huntingkat@hotmail.com, ilovesoojin@hotmail.com, inji_indy@hotmail.com, jaganvasunath21@hotmail.com, jc85_weiwei@hotmail.com, jjy0409@hotmail.com, jlen2000@hotmail.com, joeyin_tan@yahoo.com, just_j2401@hotmail.com, k3nt83@yahoo.com, kevin_foong18@hotmail.com, keyra_85@yahoo.com, khawhuihui@yahoo.com, kiransharma501@yahoo.com, kong_siokah@intimal.edu.my, koonloong.ong@dialogasia.com, ksnjvk@gmail.com, leechin@thepinstudio.com, leekoonmeng@yahoo.com, limwpei@gmail.com, losweeloong@tpb.com.my, mages_rama@yahoo.com, mark_kwseah@yahoo.com, metalgear852002@yahoo.com, mofairustakaful@yahoo.com, murugadas@pass.edu.my, myphang@gmail.com, nelson_hooi@hotmail.com, nftang8@live.com.my, nicolechaisy@yahoo.com, njcjh12@gmail.com, nyimshi_yapp@hotmail.com, ooi_hong4784@yahoo.com, oritalk@gmail.com, pauline1028@gmail.com, philip.khor@gmail.com, pookcheeyin101@yahoo.com, rachelgoh38@yahoo.com, regleon@tm.net.my, resha_cute@hotmail.com, saminib@gmail.com, sc_joanne@yahoo.com, shiling86@yahoo.com, siewching82@yahoo.com, silverbamboo@hotmail.com, slt79@yahoo.com, soonglim.lee@my.panasonic.com, ss_tan@colpal.com, stevelow84@hotmail.com, subra6876@yahoo.com, sung.mei.tan@citi.com, sunnykhoo@gmail.com, syloh629@yahoo.com, thamnik@yahoo.com, thereturner_211@yahoo.com, ttthing@gmail.com, uranus_chern83@yahoo.com, wongxiwen@yahoo.com, y_tenyap@hotmail.com, yean_ny_nie@yahoo.com, yeap_mon@yahoo.com, yeongpeow@yahoo.com, yflee@s.carsems.com.my, yfrosemary@gmail.com, yimwah_87@yahoo.com, yingmei20@hotmail.com, yoongseng.lee@infineon.com, yue_min86@yahoo.com, yuetyi@gmail.com, yuwen_girly@yahoo.com, ziyanpng@yahoo.com, bryantanwx@gmail.com, cclim@alliancebg.com.my, hazel1908@hotmail.com, jennie_2612@hotmail.com, kfxchim@tm.net.my, kongyew.tan@mimos.my, lucky86destiny@yahoo.com, me@nicklim.com, munyeetan83@yahoo.com, pylim84@yahoo.co.uk, sagaya_das@yahoo.com, sirajudin@accamail.com, smhusainy@yahoo.com, teeyng_831@yahoo.com, wooikeat_teoh2003@yahoo.com, yihui1118@gmail.com

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Advertising for Broadband Provider

Pippo — Mon, 27 Apr 2009 09:03:33 +0000

Progress Report – Fibernet Malaysia Sdn Bhd

Fibernet Malaysia is a brand new player in the already-packed and competitive broadband industry in Malaysia. We are a wireless Internet Service Provider employing the next generation of WiMax technology covering strategic and profitable market segments and geographical areas around the Klang Valley. In the future, we plan to expand to densely populated areas in major towns such as Ipoh, Penang and Johor. Our aim is to provide first class services while maintaining profitability. To achieve this, we need to provide Business broadband on top of serving the higher end consumers who require fast and stable broadband. This company is fictitious but this report can also serve as a Business Proposal.

Introduction

Fibernet Malaysia offers one single product; that is broadband internet services.

Many other competitors and big players like Telekom Malaysia and Maxis has a wide portfolio of product offerings for different markets. By simplifying our product line-up, we can concentrate on providing what consumer and business customers need the most; fast and reliable internet access.

For businesses, we offer unlimited internet access with no restrictions. The only thing companies have to decide is how much they want to spend and what the speed requirements are.

For home users, we offer flexibility in choice of plans. You can go for “Speed” or “Volume” or “both”. To explain further, refer to the table below.

Package	Speed	Cap	Price (RM)
A	2 mbit	20GB	79
B	2 mbit	100 GB	139
C	5 mbit	20 GB	99
D	5 mbit	100 GB	159

Options

For 2 mbit, additional 10 GB block of data allowance: RM 10

For 5 mbit, additional 10 GB block of data allowance: RM 12

What happens when you “exceed” the quota allowed?

The bandwidth will be throttled. This means the connection will slow down to 10% full speed until the next quota cycle. You will still be able to surf the internet and do almost everything. It will be slightly slower, but tolerable.

Managing the Campaign

We intend to hire an external team to handle the advertising and promotional campaign. Being a new company and having little experience of this nature, it is best to look for professional help from people who have done it before.

Target audience and Reason for Advertising

Our general goal is to raise awareness of the availability of such a service. Being a new player, it is important that word spreads out to as many people as possible about the existence of our company. The course of action will be described in the final report.

The campaign will last 2 months (8 weeks)

Time	Kind	Media
Week 1	Teaser Ad	Newspaper, Website
Week 2	Informational Ads	Newspaper, Magazines
Week 3-8	Free Trials	[Sales promotion]
Week 3-8	Booths in Malls	[Sales promotion]

The campaign will be ready when the technological infrastructure, the backend support as well as the employees have been well training and prepped for the launch.

The best time to start with the teaser ads is the 3^rd week of May. By the time the informational ads in week 2 start to appear, it would be almost the end of the month. Consumers would have more spending power and it might psychologically influence their decision.

Situational Analysis

[Direction of the campaign: Very simple, concentrate on one area at a time at most employing 3 media options at one time]

About the Firm

Fibernet Malaysia was fortunate to receive a RM 1,500 million investment from a oil-rich Arab investor to set up an ISP. The current broadband market is dominated by Telekom Malaysia with their huge international computer network infrastructure, so any new players would have to have huge financial backing to get started.

Bandwidth comes primarily from Singapore. The biggest internet “pipes” in this region is in Singapore. They are well connected to over 50 countries around the region with dedicated access to vital internet hubs in Europe, Japan and America. All that Fibernet has to do is to pull a fiber line to Singapore and connect to other Tier 1 ISPs including Singtel’s rich network to provide connectivity to the Internet.

Strength

We have the financial muscle to explore new technologies which might be costly
We are new, so we can learn from other competitor’s mistakes
We can meet customer’s demands for better reliable connections.

Opportunity

Current broadband (in our market) is either too slow (either pure speed, or latency), too expensive for what they offer, and only available in selected areas.
Our competitors “piggy-back” on two major networks, either Telekom Malaysia or Jaring. This means they’re merely resellers of bandwidth. We bring in our own bandwidth to the Internet.

Weakness

Our prices are higher than competitors
We are unsure whether customers are willing to pay for a better service
It will take at least 10 years to recoup the initial investment

Threats

Government regulation on new ISPs entering the market
Foreign investment might be limited. The government might want to protect the local industry and investors
Licensing of WiMax technology is based on bidding style auctions. It is difficult to obtain.
The nature of running a business in Malaysia is questionable (especially having to deal with big government projects)

Fibernet Malaysia’s Internal Factors

The management team makes decision with the help of advisors from different fields and specialties. The company structure is divided into teams with a Project Manager in charge of a specific task.

The firm has no past promotional campaigns, but the marketing team has experience with advertising. We will employ external help to kick start and help to plan our campaign.

In general, WiMax is viewed by the public as “overpromise, under-deliver”. The technology has the potential, but the implementation is very weak. The name has been tarnished by the constant delays in roll-out as well as the paltry bandwidth limitations. Investment cost is high, which is one of the factors to the failure and the bad image of this technology.

We plan to change all that with our new Service.

How are we to change the status quo? Well, we solved one problem by having a big financial advantage, so making full use of our resources would be key to success. Implementation of the technology is important, but it must be backed up with competent staff, promotional team as well as great advertisements.

External Influences

Our target customers are dissatisfied customers of current wireless broadband connections. We must admit that we cannot directly compete with fixed line products like Streamyx or Jaring’s Wired Business broadband. However, there is a lot of room to improve on WiMax implementations.

Our major competitor is P1 WiMax. The good thing is that they have cocked up and tarnished the WiMax name.

As described earlier, there are various legal and political issues involved in setting up the service. We have to bid for government license. The process is non transparent and often dubious.

Competitive Advantage. In this business, there are only 2 measures of success: Speed and Stability. That’s it. If we can achieve that at a reasonable price, then we would be successful.

Sales Objective. We intend to make a good impression to the Innovators and Early Adopters of the service. The way we are going to do that will be described in the final report.

Budget

We will refer to the “Media Guide” to see how much full page Ads will cost. Our advertising partner will guide us with the Billboard Ad as well as the Website. We intend to spend prudently, using the bottom-to-top. We would concentrate more on providing a good service. We do not want to over-promise and under-deliver.

The prices below are quoted from an Advertising Agency, TPMG.

RM 50,000 – Billboard Ad for billboard, half a year.

RM 88,000 – Online Campaign a website will cost up to RM80,000, but if to implement banner ads like msn those type, maybe around RM8,000. This figure includes the promotion of the site through various online channels.

RM 24,000 – Newpaper ad, one week twice will cost around RM3 to 4k per month. This number is for 6 months.

RM 10,000 – Direct Marketing (Booths, etc). small direct marketing booth cost is low, maybe RM1k including promoters for 3 days.

We are planning to give “free trials” to bloggers / Tech review people as well. In order to save promotional cost, we plan to use cheap media blogs and social networking sites.

Target Audience

Since this is a high end product, we will target the KL business district and the City Centre at first. The second phase will be the high class residential areas like Sierramas, Shah Alam, Damansara and Hartamas. Thirdly, we target the upper-middle blue collared workers demographic.

We position ourselves to be the BMWs and Mercedes of Internet Service providers.

Communication Strategy

We want to distinguish ourselves from P1 WiMax, who is well known for their dirty marketing tactics and the smearing of the Wimax name. We want to compete with Time, Jaring Business Broadband is Telekom Malaysia in terms of Quality of Service.

Among the strategies we use are:

Simple message. We fulfill two requirements of a good broadband service: Fast and Stable.
Our webpage loads fast through clever methods of optimization.
For our Promotional Booths and Demonstrations, we instruct our salespeople and agents to do real world, no gimmick tests and benchmarks of our service. P1 WiMax employs dirty tactics to make their service “seem” fast. After sign up, the customer satisfaction level is very low.

Creative Strategy

Yes, we do provide a huge distinct competitive advantage due to our huge investments.

[copy platform?]

[advertising execution?]

Draft Advertisements [note: attached]

Media Planning

Newspaper & Magazine. Newspaper has huge coverage and reach. Computer magazines have a specific target.

Scheduling, as above.

[end]

Philip Khor

philip@taylorians.com

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Scams

Pippo — Fri, 17 Apr 2009 21:20:29 +0000

Ok, here’s a sensitive issue so if you disagree, please comment.

Taken from an old lowyat.net post:

[intro giving background of MLM]
These information are meant for you to know and warn your family members and loved ones before they become victims.

“People got victimised by scams because they don’t know about it and they don’t know about it because those who knew about it did not share it”

Here are some hot scams(new scams no.16 down below) in Malaysia, briefly, (I will elaborate more if you contribute):

1) The Cafe Scams – Island Red Cafe & Stevens Corner(strange, both in Pandan Indah) – Island Red Cafe collects members RM6,000 each and promised 5% return every month and even give you a name in the ROC as a shareholder but what’s the point when they run away ? Stevens Corner, the famous indian coffee shop follows due to drop of business since their renovation. They collect RM3,000 per member and promise return of RM150 monthly and plans to open nice fanchisee cafe called StevensTeaGarden. Someone mentioned they will make you sign an agreement that give them the rights NOT to pay you anything in future. If you really wish to join, ask for a copy of their agreement and consult your lawyer BEFORE paying them. Bet you will NOT get a copy. Both collect monies from new members with MLM recruitment schemes and pay the old members like Sunshine Empire. You never know when they will run away.

2) Sunshine Empire – This licensed and legal Company has an impressive office at the ground level of KUB building along Jalan Yap Kwan Seng, near Menara Public Bank and AmBank Building. They also have a showroom office at the ground level in the next building. 2 or 3 months ago, Singapore’s Straits Times and The Paper published big news reminding their people to be careful and NOT to believe in them. Hope someone can put up the link or google for it.(As expected, they STOPPED paying back members now and all investors LOST their money).

Someone below has put a link to the Singapore news. In fact there are more to it. Although Singapore is investigating them, they did not stop their business as the business is legal and so far, no Singaporean have failed to receive their commissions as promised. Thus, the government cannot stop them yet.

The news published that the founder, director and group president is someone named James Phang but he is NOT the owner. Isn’t this quite strange ? At the end of the game, James Phang can just disappear from the Company easily and claimed that he was just “employed”. Such trick always happened in scam businesses.

Now, the Company has STOPPED paying commissions and interests to members with the excuse that the Singapore government has freezed their bank account while under investigation. Do you think their boss will be so stupid to keep much monies in the bank to be freezed ? They are all transfered away. It’s just an excuses not to pay back to members and members are only paid “e-bonus-points” which is cashless. If they wish to convert to cash, they have to recruit new members to pay them cash and the recruiter less out trom the amount. So victims act like Vampires and “forced” to victimise other victims if they wish to get their monies back. And their victims will later transform to vampires and the scam carries on…..

3) MOBILWALLET – This Company owned by 2 young men, Stanley & Rey Gan, office in Queens Avenue Park has collect multi-millions the last 2 years. Claimed that they tied up with Telekoms, Utility Board payment like Water & Electricity bills, even Maybank got fooled by them. Advertisement Billboards everywhere. They STOPPED paying back their members few months ago and the members cannot do anything because they are made to sign an agreement unaware that they have to claims if the company stopped paying them by CHANGING terms and policies.

4) Water businesses – Oxygenated and alkaline water products – Some of these are bottled water and some are filters or equipment that claimed the trick. One of the better known Company that sold “oxygen” water is SITO(supposed to stand for Selangor International Trading Organiszation and claimed Selangor State Government owned some share in it). The key person and founder is a Dato Robert Ong from Rawang but his name is no longer in the business now. Their products are sold for RM2 to RM3 for a 350ml bottle and now concentrating mostly in the Indian market. Their Chinese and Malays market are long gone since a year or 2 ago. Their customers are made to believe that their water has more oxygen and able to give miraculous effects for the body. Water is H2O, how to put more O into it ? Anyone knows how much oxygen do we breathe into our body everyday at FOC ? Latest news is that this SITO Company is going to create new label to market under a new Company since the SITO name has already gone bad. Someone informed that this Company is owing alot of money(due to refunds) to ex-stockists but just refuse to pay them.
(Latest news, SITO shifted to another place and their MLM business has closed but planning to start again with a different name, beware !!)
Alkaline Products – Can anyone explain how it can work for the body ? The stomach’s gastric liquid is so acidic that water of any pH that goes through it will not make any difference.

5) Car Fuel Booster – K-Link, the famous scam MLM Company that sold the footpatch TAKARA, later the “cock-ring” and energy-card launched the patrol-saving pills last year. Got so hot that even grocery shops are selling for them. Recently many of these cars that used the pills are rushing to the workshops to clean the residual. Few months ago, another MLM Company launched a fuel booster gadget, claimed that saves up to 20% fuel, that is attached to the cigarette lighter. Started off well using binary plan but businese begin to fade now and most users find it NOT effective.

6) Perfumery Products(eg. Lampe Berger & Bel Air)(more details later). Lampe Berger is not so hot now in the neighbouring countries but there are still new victims every month in Malaysia. Must thanks to those who have contributed and kept the thread alive here in Kopitiam. Bel-Air have closed in Malaysia. LB is almost zero in Singapore. This perfumery product from France with over 100 years history is just bottles and fragrance(check the factory’s website) but the Company marketing them in Asia claimed “aromatheraphy” products. Hong Kong TVB aired a program that exposed their scam but their members claimed that HK’s TVB already apologised to them. Note that the biggest strenght in a MLM Scam is their members will go all way out to lie in order to defend for their Company. The reason is simple; these members fear that they will not be able to make their money back if the Company collapsed. Knowing that the Lampe Berger products are moving slow, they add a line of skincare products named Estebel, also claime to have over 100 years history in France.(Hardly anymore Chinese newcomers, they are now tapping the Malays in Malaysia)

7) Energy Products(eg. stone pendants, bracelets, mattress and pillows). They use all sorts of gimmicks and demonstration to make you into believing them. They will do some tricks and demo to prove that these products really produce energy BUT is there any tricks in their demo ? So what if there really produce energy; is it good or strong enough to help the body ? The effect is actually PLACEBO which I will elaborate in a new thread soon.(more details later)

8) Hi-Tech products(names like bio-tech, nano-tech that claimed millions of dollars of research involved, eg Bio-Young and XKL few years ago). Most of these will claimed a professor behind them(even with name and picture of a person) or used words like “U.S.A. formula”, “German Technology” or “Nanotechnology” and no further details(more details later). If you ask for more details like the professor or factory’s address, the answer will be “trade secrets”.

9) Investment Schemes – SWISSCASH is the King of all. Swisscash is nearly over now but there are many similar and smaller ones that are still on.(Now, it’s closed or stopped paying back members)

10) GoldQuest – This Company that claimed to be HK-based started with some non-value gold-plated coins that are sold for over RM2,000 have several names and changed products several times. QuestVacation, QuestNet, etc. They have several offices in Amcorp Mall, PJ and their key person(in fact, the owner), a Malaysian Indian was arrested last year in Indonesia for having involved in a very big Phillipines scam. Most of their overseas offices are closed or inactive but their Malaysia business is still hot, with some “energy” products.(Can someone please provide a link which showed the news that their boss was involved in a big scam in Philippines and was arrested in last year ?)

11) Numerology & Fortune telling – A Company named Visible is using MLM to sell fortune telling classes using your birthday based on Numerology fortune telling. Prpspects will be told that they need to buy a certain “number” between 1 to 9 in the form of pendants or bracelets made of stainless steel and sold from RM600 to RM20,000. Customers, or rather victims are mostly females from rural areas. Very hot in Penang now and a number of spin-off Companies have started.

12) MJ-Life – This Company boost of a very big background with many many years of history which is NOT true. Their people or associates may be long in business but nothing to do with their MLM launched recently. Why do I consider it a scam or bad ? New members are told to pay a sum of money(up to RM1000) and you get NOTHING for it. You only get a membership can entitle you to enjoy all sorts of special price and discounts when you have medical check-ups in their centres. They will claim all those check-ups cost more if done elsewhere. It’s not true. Only the naive and those new to medical check-ups will fall victims to them. Most members who paid the money ended up with nothing.

13) Seaweed Venture Scams – 1 such Company is located in Taman Maluri, Cheras. They will ask you to invest a few thousands ringgits for their venture of growing seaweeds in East Malaysia and you are guaranteed returns. To gain your confidence further, they will tell you your investment money is secured by “insurance” or “unit trusts” & “trustees”. When you ask for further documents to prove, they will give all sorts of excuses or just ignore you because they know they cannot get you. These Seaweed scam is one of the hottest now, warn all your friends about it before they are victimised.

14) MXM(previously MGM) – This is a master scam among the younger group, very successful 2 or 3 years ago but since there moved to their big 10-storey office at Phileo Damansara and changed name to MXM, their business dropped. They collect members RM3,000 to RM4,000 with credit card monthly easy payment and in return you get a hospital benefits insurance from Pacific Insurance worth only a few hundred RMs together with some you-don’t-need medical check-ups from their associate Company Pathlab. Also talk about fitness, lifestyles bullshit that is all worthless.

15) Gano Excel – This company from the north, a copycat of DXN selling Lingzhi capsules created a new Company called Gano iTouch to cash-in on the internet like e-Cosway after their Company went down the drain since the last 2 years, selling Linzhi and some no-value energy pendants and alkaline water gadgets. They provide free transport every weekend from KL to visit their Alor Star office.

16) NuLife(HK) – This Company started by some HK people has been in Malaysia for more than 10 years but they have flopped in HK and Malaysia due to bad management and a product scam making use of a prosecuted American named Dr Jeffrey Bland, found guilty of false products claim. Since this case in the US leaked out and many Malaysians found out that the real boss in HK is a Steven Tang(he cheated many Malaysians in another scheme about 20 years ago) their business went down all the way. Now they claim Malaysian partners cheated them and start a new Company in Malaysia. Watch out, this new Company will come out with some investment scheme idea that will get many to lose their money.

17) Arowana Fish Breeding, Oora from Germany, Biofuel(Kompleks Maluri) etc – These are some newer scams. Arowana fish venture ask you to invest some money and give you fixed return. Biofuel will tell you their Indonesia connections(just like Sunshine Empire before using Taiwan) & Oora from Germany(I never trust those cruel Germans) that market some bio-chips and a gadget that claims to give energy and therapeutic effects of accupunture, tai-chi, yoga, etc depending how you set the toy-like gadget, wear it on your body and you get the effect later. They could not explain or provide any demonstration to prove their effectiveness. Only doctors and papers claim that I will never trust. The health effect is actually PLACEBO, which I will elaborate in a different thread.

Lastly but not least, thank you for reading to the end and I hope you can come back for more details and updates or help to contribute for me to update. I hope to receive information of any scams so that I can share them here to protect others. Although most of those above-mentioned are marketed through direct-selling or MLM schemes, I will soon add non-MLM scams. Please contribute.

If you wish to send me any new information confidentially, you may email them to me at:

stopscams007@gmail.com

Good Luck.

PS. Please pass this link to your friends if you find it helpful and thank you to those who contributed or e-mailed me with informations.

One forumer commented

I would say it depends on how dirty the business itself, some business are dirty such as they pollute and harm the environment but nobody get scammed, right?

Here’s a story for herbal life, they advertised in Jobstreet.com for part time job as a company named Starmark Global. I applied for the interview, couple of hours later an American guy called for an interview for next day in one of buildings in Jalan Tun Perak, he did not disclosed specific location, he said just wait at ground floor 15 mins prior the interview. I wonder what is the nature of this business that it cannot disclose its business location? I didn’t apply for to be a spy for CIA.

So I went, they called me to up to 11th floor, apparently it’s a group brain wash session consist of roughly 10 people including me and about 5 brain washers. At first I was like, of shit this feels familiar, then they start their professional power point presentation, showing Beckham wearing Herbal Life jersey, the american says “look at this ladies and getlemen, David Becham wearing LA Galaxy jersey with herbal life logo on it, this is what you will see in the next couple of months, the business is so good that even David Beckham likes it“. I LOLed within my heart

Now you tell me wheather it’s a scam or not.

Before falling for such pathetic attempts at suckering you money check out this hoax database site. Also useful for e-mail forwards you might receive with “classic” novels such as “Jesus – take the wheel” and “Crazy girlfriend gone psycho”. Seriously though, JK Rowling should hire people who write these shit.

I like the keyword that these guys at lowyat.net use: brainwash

To lighten things up, check out this O Level Hokkien paper. Funny lah!

Umm.. yeah. Here’s what Mahmat Ghandi ate: Chapati. Here’s what Mozart, Bethoven ate: Ikea Meatballs. Here’s what ROFLmao-zhi-tong ate: Fried lice.

So? What?

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Advertising on Internet

Pippo — Tue, 14 Apr 2009 00:16:21 +0000

Introduction

Integrated Marketing Communication is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.

David A. Aaker of UC Berkeley argues that “the internet is the glue that holds IMC programs together”. It is a tool to use alongside traditional elements of IMC.

A typical fast-food restaurant would employ several media channels to convey their marketing message. The backbone and glue that holds all of this is a corporate website with an easy-to-remember domain name. This is the point where customers obtain further information about the company.

Big corporations such as Mc Donalds would fire in all fronts, so to speak. For smaller companies like Burger King where resources are more limited, they have to seek alternate ways to raising the same amount of industry buzz while spending a fraction of the cost of the big giants.

Advertising in social networking websites.

Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

Marketers and advertisers have trying for months on how to tap into Facebook’s Applications feature to use as an effective IMC tool. Even big companies like VISA tried their Visa Business Network program to provide a platform for businesses to exchange contacts. It failed miserable and was abused because it offers free US$50 advertising credits upon signup.

About The Internet

The internet is the largest network of computers in the world. As of December 2008, there are about 1,574 million active users worldwide. That is roughly one in four of every human being alive.

Most households in Malaysia have a personal computer capable of connecting to the internet. For those who do not, there are countless Internet Cafés in many major cities and towns that offers access for as low as RM 2 per hour.

The future is exciting for internet advertising. As more mobile phones are internet capable, the reach and coverage is growing wider. At the same time, the target audience is specific. This is possible through various technologies to track user location and demographic.

Imagine a scenario, walking down a busy shopping mall. You see an indoor poster saying “Are you hungry? Mc Donald’s ahead”. 10 seconds later, your handphone beeps. It plays a video advertisement by Mc Donalds, followed by a coupon to redeem free items with every purchase. The technology is already there, it is just a matter of time.

Internet advertisements get published quickly withstanding location and time. Advertisements can be customized to reach the specific target audience.

To Disseminate Information
To Create Awareness
To Gather Research Information
To Create an Image
To Stimulate Trial
To Improve Customer Service
To Increase Distribution

Other examples of internet advertising include banner advertisements, in-game advertisements and ad links.

Not only does Facebook store your personal information, it links you to other friends that you might have. Advertisements on Facebook are targeted based on location, age, gender and likings. Consider the real-world situation of 3 friends I know.

A – Receive car modification advertisements always around the end of the month

B – Receive dating ads and cosmetic advertisements

C – Receive get-rich-quick schemes and “business opportunity” advertisements

Google employs another technology which is controversial for rights protection agencies. Their e-mail service, GMail scans each and every message for keywords. When reading the e-mail on their website, the ads on the right sidebar relates to the e-mail that you are viewing. Google claims that no real humans are reading through your e-mail, just computer programs. They then use this data for the Google Trends and sell this information for hundreds of thousands of dollars.

The Advertisements

Burger King’s objectives are to get as many people talking about the Whopper as possible. The technology within Facebook allow for such comments to be made and viewed by friends-of-friends. This form of viral marketing catches on very fast and the effectiveness rivals television, billboard and print ads combined. The cost to create both advertisements varies according to existing infrastructure.

Below is a table comparing several aspects of creating and publishing the advertisements.

	Burger King Whopper	KFC Downloadable coupons
Hosting & Domain Name cost	RM 800 (2 dedicated servers)	Minimal. Because site has been in existence for a long time
IT Personnel	RM 7000 (cost based on a project to create a computer code)	No additional special skills or personnel required
Time taken	~4 weeks from conceptualization to going live	3 days working with designers and making coupons available online
Coverage	Mainly in USA but reache to a worldwide audience	Limited to USA

Advertisements are basically used to inform, persuade and remind. Most businesses use web-sites to provide a platform for the business’ online presence. This allows formal communication with other businesses and to their clients and customers.

In Burger King’s campaign, they managed to generate a buzz and got many news agencies talking about it. Their clever idea of making Facebook users “sacrifice” or delete their friends from their list not only promotes their brand name, but it makes consumers rethink who their friends really are.

There is lack of creativity on KFC’s part, but coupons have several advantages. In tough economic times such as today, consumers are more price sensitive. By giving coupons, it encourages trial and increase consumption of established brands, such as KFC.

Target Audience, Reach and Coverage

Within 7 days of launch, there were 82,000 users who installed the application sacrificing 230,000 friends. The best part is that, on average each friend has 100 other friends, and they all get notified of the sacrifice via the user’s news feed.

Both KFC and Burger King target college students & young working adults under 30 years old both male and female. This demographic typically consumes fast food at least once a week. Fast food is popular in urban areas especially shopping malls and business districts. The target audience is likely to be interested in trying new things and willing to spend on food.

KFC downloadable coupons have been and still are an ongoing promotion. The only difference from conventional coupons is the method of delivery or, the media selected. Coupons are traditionally delivered to your doorstep by mailmen or flyer distributors. Some are inserted alongside daily newspapers while some are given in-store.

Media Scheduling

As long as the company pays for the hosting services, the advertisements can be accessible for as long as you like. In this assignment, the placement of the advertisement is on relatively cheap media such as the company’s own website, YouTube or Facebook, the social networking site. There is no need to worry about airspace and airtime. The internet is available 99.9% of the time 24/7/365!

Comparing both advertisements

Burger King	KFC
Original concept. Many other similar programs on Facebook has failed but this has achieved resounding success	Simple and traditional approach to advertising
Arouse curiousity. When someone notices that a friend has been deleted, they want to know more. Burger King taps into the curious nature of the human kind to generate awareness and to reinforce its brand image	Main objective is to target price conscious consumers
The product advertised is the famous Whopper. Through this campaign, they are able to make consumers walk in to their shop and also buy other products with higher mark ups.	In order to get the coupons, consumers have to fill in personal data like e-mail and phone numbers. This is then used for future promotions and to build up their customer database.
Sophisticated. Well linked to social network	Plain and simple. Print and use it.

Message delivery success

The Facebook ad is more successful in creating awareness. To put it simply, both companies give out coupons in exchange for awareness and personal information. This is used to tailor their products to different markets and preferences, as well as to disseminate future promotions via e-mail or SMS messaging.

In Malaysia, coupons are a big hit amongst budget conscious consumers. They are often delivered along with the daily newspaper. The discounts offers by outlets such as Mc Donalds are up to 30% off list price.

Conclusion

The internet has huge potential. Since the dot-com bust, companies have been coming up with innovative and creative ways to advertise. Clearly, the future of internet advertising lies with the social network. How better to deliver a message than to deliver it to a known customer base and hope that it spreads virally through personal web sites and blogs.

The internet has no geographical boundaries. An advertisement can reach a wide audience immediately once it has been published. The start up cost is considerably less compared to newspaper and magazine advertisements which can cost an upward of RM 10,000 per day.

As described earlier, the internet works in tandem with newspaper, billboard, radio and television. Nike aired a 30-second teaser commercial on television with a hanging ending. To see what happens next, consumers have to visit their website.

Services like YouTube makes it easier for content publishers and advertisers to publish their videos online. If the ad is creative and eye catching, people would want to view it again and share it with their friends. Modern Web 2.0 technologies like Twitter, and the “e-mail to friend” function has simplified this process. In this case, the internet is used as a media for delivering TV and interactive ads.

This assignment raises the awareness that the internet is the next big thing in advertising for years to come. The sky is the limit for the possibilities of online advertising. Traditional graphic designers and video production houses have to learn new programming techniques to keep up with the face paced advances in technology.

In the earlier years of existence, Facebook was primarily made up of college and university students aged 18-22. Since then, the demographics have greatly shifted to higher age groups as these students graduate and enter the workforce. According to Facebook themselves, the fastest growing age-group of their customer base were having a median age of 25 2-years ago but today, and 28 1-year ago. Today, this number is 35.

References

Eldon, Eric. (2008-12-18). “2008 Growth Puts Facebook In Better Position to Make Money”. VentureBeat. http://venturebeat.com/2008/12/18/2008-growth-puts-facebook-in-better-position-to-make-money Accessed on 08 April 2009
Belch, George and Michael Belch (2007), Advertising and Promotion: An Integrated Marketing Communications Perspective, 7^th edition, McGraw-Hill/Irwin
Shimp, Terence A (2007), Integrated Marketing Comminications in Advertising And Promotion, 7^th edition, Thomson South-Western
The Facebook Blog, http://blog.facebook.com Accessed on 08 April 2009

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