Boo yah!
October 29th, 2009 | Published in Blog
What an awesome semester it has been, for IMT, that is. We managed a car company and made big decisions regarding the marketing aspects. It has been a 10 week process, and I thoroughly enjoyed it. Here’s a brief summary of what I’ll be presenting to the “board of directors” who will then hand over my team a nice 20 / 20 marks!
| Market Shares by Class | |||||||
| Class | Period 1 | Period 6 | (%chg) | Period 7 | (%chg) | Period 10 | (%chg) |
| Family | 6.8% | 27.1% | 20.3% | 18.6% | -8.5% | 22.4% | 3.8% |
| Luxury | 59.2% | 78.7% | 19.5% | 77.7% | -1.0% | 79.4% | 1.7% |
| Sports | 100% | 65.1% | -34.9% | 66.2% | 1.1% | 77.2% | 11.0% |
| Hybrid | 63.6% | 63.6% | 49.6% | -14.0% | 59.8% | 10.2% | |
| Minivan | 46.8% | 46.8% | 41.7% | -5.1% | 44.7% | 3.0% | |
We started in a weak position, weathered through the economic storm, outwitted our opponents, caught a lucky break, you name it, we’ve got it.
We are leaders in 5 consumer segments across 4 different classes of vehicles. Net income dipped, but cash flow and balances are excellent and healthy. Not to mention the dealer rating of 75 being highest (tied with Michelle Yong’s Firm E) but our customer preference is a sky-high 29%, closest competitor at 20%!!!)
Very very very happy, and thankful to the team.
But will it transform into real world applicable knowledge? One can only ponder the realism aspect of this game…
