Boo yah!

Philip Khor — Thu, 29 Oct 2009 14:28:02 +0000

What an awesome semester it has been, for IMT, that is. We managed a car company and made big decisions regarding the marketing aspects. It has been a 10 week process, and I thoroughly enjoyed it. Here’s a brief summary of what I’ll be presenting to the “board of directors” who will then hand over my team a nice 20 / 20 marks!

Market Shares by Class
Class	Period 1	Period 6	(%chg)	Period 7	(%chg)	Period 10	(%chg)
Family	6.8%	27.1%	20.3%	18.6%	-8.5%	22.4%	3.8%
Luxury	59.2%	78.7%	19.5%	77.7%	-1.0%	79.4%	1.7%
Sports	100%	65.1%	-34.9%	66.2%	1.1%	77.2%	11.0%
Hybrid		63.6%	63.6%	49.6%	-14.0%	59.8%	10.2%
Minivan		46.8%	46.8%	41.7%	-5.1%	44.7%	3.0%

We started in a weak position, weathered through the economic storm, outwitted our opponents, caught a lucky break, you name it, we’ve got it.

We are leaders in 5 consumer segments across 4 different classes of vehicles. Net income dipped, but cash flow and balances are excellent and healthy. Not to mention the dealer rating of 75 being highest (tied with Michelle Yong’s Firm E) but our customer preference is a sky-high 29%, closest competitor at 20%!!!)

Very very very happy, and thankful to the team.

But will it transform into real world applicable knowledge? One can only ponder the realism aspect of this game…

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IMT Final Exam

Philip Khor — Tue, 27 Oct 2009 01:24:52 +0000

1. Short documents to analyse. Case study. On course website 1 week before exam.
2. Two big questions relates to situation analysis & marketing mix.
3. Half of the given information is useless, don’t overanalyse.
4. Do futher investigation on company background (optional).
5. Analyse stratsim results (predicted vs actual)
6. More marketing mix, less models.
7. Revise lecture material in IMT.
8. Follow sequence of question.
9. Paper: 2 hours 30 min. Not much time, partly because you have been given the case study. Short, concise, punchy = win.
10. Give you rationale.

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Philip Khor » unisa

Boo yah!

IMT Final Exam