First thoughts: overpriced coffee place serving Avocado toast for the millennials. But hey, let me suggest why I think the RM15 (USD 3.75) syrup-water coffee “experience” is so damn good.
- Houses are too expensive. Therefore, spend that deposit money on expensive coffee that will make us happy.
- The Economy wasn’t what it used to be. TL;DR – wage stagnation and increased living costs means a shift on how we spend that paycheck.
- Coffee buying “experience”, familiarity, and personal rewards shows that the experience is more important than coffee quality. They do a good job making customers feel good – from the decor, the sofa, the “working tables” to the customer base, I think they’re doing a fantastic job worth the extra few dollars. If in doubt, see reasons 1 & 2.
What do you think? Tweet me @philipkhor
